Francisco Asensi is a digital media and interactive TV expert. Currently he is Chief Content & Business Innovation at the Spanish start up Tarkinia. Last 15 years he has been involved in many projects for companies like Real Madrid CF, EMI, RTVE or Endemol Shine. He moves in an open field of activities that includes transmedia, connected TV, Apps, new entertainment formats, branded content. Four years ago, he discovered eSports phenomena. He believes that eSports arrives to change entertainment industry.