Valeria is an all-round content marketing professional with over 7 years’ experience at Italian and European level across the new media industry.
Starting from TV production, passing through pay-tv programming, landing in digital content marketing area, entertainment remains at the forefront my biggest professional and personal interest.
Since July 2016, Valeria is engaged by Wuaki Tv with several area to manage:
• Promoting content and managing movies’ titles in Rakuten Wuaki.tv digital store
• Creating marketing campaigns according to company KPIs to increase the customers base and drive the European growth of Rakuten Wuaki.tv
• Tracking metrics and analyzing data helping the growth of the company’s revenues
• Managing business relationship with Studios and other international providers
• Liaising with internal department (design, CRM, PR, Social Media, data engineering)
Valeria is working in Barcelona.