Barbara Lange joined SMPTE in January 2010 as Executive Director. She is responsible for executing the Board of Governors’ strategic vision to increase the Society’s visibility and relevance in an ever-changing media ecosystem. The Society focuses on three pillars of activity in Standards, Membership, and Education and the various programs within each. Her highlights include seeing strong membership growth; successfully launching the Society’s first digital library of its complete intellectual property back to 1916; adding conference events in Europe; publishing an increasing numbers of Standards; overseeing the establishment of the newest Sections in India, UK, and within the US while elevating the UK Section to Region status. Ms. Lange has successfully established the Society’s Next Century fundraising effort that has already generated more than $1.8 million towards a $4 million goal. With SMPTE’s consolidation of the Hollywood Professional Association (HPA) in late 2015, Ms. Lange added to her portfolio as Executive Director of this trade association that focuses on the creative, business and technology concerns of the media ecosystem. Prior to joining SMPTE, Ms. Lange developed a product management focus as a scholarly publishing executive, often speaking at industry conferences. She spent her career at the world’s largest technical association, IEEE, and the German scholarly publisher, Springer-Verlag. Ms. Lange holds Bachelors of Arts in Chemistry and German from Washington and Jefferson College in Washington, PA and completed the Executive Development Program at the Kellogg School of Management at Northwestern University in Evanston, IL.